What's Up? News & Views From Citrus PR

Lifestyle...Sport...Parties...And A Lot Of Wind!

Citrus PR has just returned from managing all local and international media activities for the Sawadee.com Regatta in fabulous Koh Samui. This sailing event is nicknamed 'The Tropical Island Regatta' and lived up to its name in every way. Great sailing, Great parties, Great wind AND the sun shone all week. 

The event attracts an international fleet of skippers, crews and media - and we have one of THE BEST media centres in the world - right on the beach at the Centara Grand Beach Resort - the home of the regatta since its launch nine year ago.

Check out some of the exciting sailing and lifestyle images from this leading event at: www.flickr.com/photos/sawadee-com-regatta-2009-samui/

You can also view content from the social media campaign at: www.samuiregatta.com

 Great Sailing Action all week

The Skipper's Press Conference opened the regatta with Ray Roberts, Peter Churchouse and Neil Pryde on the panel. The conference was moderated by Citrus PR's Ian Grundy

 

Three of the Four Media Team at the Beach Republic Partner Event. 

Ian Grundy & Rachel Raeburn from Citrus PR & Suz from the Bangkok Team.

Hi Fi & Evolution Racing 'match raced' each other all week. Great to see. 
 

 

Yum Yum, Chomp Chomp

The World Gourmet Summit was an eye-opener for me personally and a great event for Citrus PR to be involved in. There is always something very satisfying about running a media show for a client/event where the themes, angles and pitches are welcomed by editors and adorn the pages of the media day after day - for no other reason than there is a great story to be told. 

Ferran Adria - voted best chef in the world for four years running - was one of the top attractions of the Summit and the film he hosted - 'A Day in El Bulli' - as well as being fascinating - showed the attention to detail and perfection required to be the best. Great stuff.

 
 

 

BSH Hires Citrus PR For Introduction of New Home Appliance Range

Bosch Siemens Hausgerate (BSH) has hired Citrus PR to provide PR strategy and media support for the upcoming launch of its new range of home appliance products.

Citrus PR will direct all media activities as well as organization of a major media launch. Citrus's Nic Ferguson has been managing the initiative.

BSH is a corporate group operating worldwide that stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Robert Bosch, the founder of Bosch is pictured above. Today, BSH operates 44 factories in 14 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 70 companies in more than 40 countries, employing more than 40,000 people.

Cindy Tan, BSH Marketing & Communications, commented:

“This is an important launch for Bosch Household Appliances and Citrus PR will support us with communications to specific trade media along with the development of concepts for an impressive launch event”.

Awesome Aggregators

By now many of you are using aggregators to sort and feed your news. Aggregators, also known as feed readers or news readers, are software or web applications which aggregate syndicated web content, such as news updates, blogs and audio podcasts, into one single location for easy and quick viewing. Basically you can read about all of the stuff that interests you in just one place. They're very easy to use and will save you heaps of time.

I'm using the aggregator "Alltop" a lot right now (http://alltop.com/). Alltop refer to themselves as an "on-line magazine" rack of popular topics - and they're not wrong. They import stories from the top news websites and blogs for any given topic and displays the headlines of the five most recent stories.

Check out a topic that interests you today at http://alltop.com. There's also a fun tutorial video that will help you on your way.